How to promote your real estate agency on social media

The real estate market is cut-throat with increasing competition and competitive pricing. In such cases, if you’re not on social media, you may not even exist in the minds of your audience. To help you build a solid social media presence, we’ve listed four intelligent ways to go about it and get your desired customers through the door.

Optimize your profile

Think of your social media profile as the front door to your real estate agency. You want it to be inviting, professional, and easy to find! It’s not just about looking good; it’s about making sure potential clients know exactly who you are and how to reach you—without knocking twice!

Many real estate agencies skip filling in all their information on their social media profiles, forgetting that first impressions matter. To combat this, work towards making your profile seem professional and fill in all your details in your bio. Focus on writing a compelling bio that emphasizes your company’s expertise and highlights the kind of properties you deal in.

Add all your contact points in your contact areas, and ensure that you can add the contact widget to make reaching out to you easy. Use your bio to your advantage- add relevant keywords to optimize it to rank higher in searches. Work on finding what keywords work with your expertise and skillset and incorporate them into your profile for enhanced visibility in online searches.

Create engaging content

Let’s face it—posting plain listings can feel a little bland. Show your properties in action with virtual tours, behind-the-scenes videos, and client success stories. Think of your social media feed like a reality TV show, where you are the star realtor helping dream homes find their perfect owners!

People are on social media to see, not to just hear about properties- so use that to your advantage. Build your marketing plan around content that helps to show your properties in action. Rather than just uploading wordy posts of properties, curate videos, virtual tours, and pictures, opt for visual storytelling of your properties and work with all formats that help emphasize the critical areas of your listings.

Instagram is one ideal social media platform that can help you with your visuals, as it has multiple formats for you to use. Diversify the type of content you’re uploading with reels, carousel posts, and stories. Allocate specific content for specific formats- for example, house tours for reels, pictures for carousels, etc.- and repurpose old content.

If you want to create eye-catching posts, PosterMyWall provides numerous real estate flyer templates that are easy to customize. They help save time while ensuring your posts look professional without the hassle of being a design whiz!

Share social proof

Let your happy clients talk when turning window shoppers into serious buyers. There’s nothing more convincing than a glowing testimonial or a proud family holding the keys to their new home. Social proof is the magic wand that turns followers into fans—and fans into clients!

As a real estate business, your work revolves around your credibility and authenticity, and to translate it into a digital world, emphasize prior success stories. Encourage happy clients to share reviews and their experiences on your social media handles and create testimonials (if possible) with the properties they’ve bought.

There is no better marketing strategy than positive word-of-mouth, so use it to your advantage. If you have a list of achievements or awards, boast about them online. Proof of significant milestones and achievements can hold massive worth in the digital landscape and act as social proof. So build your accountability with these proofs and get them out of hiding. Use success stories as case studies and share them online.

Rather than just posting reviews and testimonials, use stories of struggling clients who failed to find their dream property or had lousy customer service experience with other companies without naming any. Use that story as a case study and explain to your audience how you helped them bag their dream estate.

Create a content calendar

Ever find yourself scrambling for what to post next? Say goodbye to last-minute panic with a content calendar! It’s like your personal assistant, helping you plan the perfect mix of home tours, tips, and client stories. Plus, it’ll make your social media game look super organized—even if your schedule feels anything but!

When using social media for growth and promotions, remember that consistency is vital- the more you appear on your audience’s feed, the more they’ll remember and connect with you. To achieve consistency, plan your content timely- develop a content calendar for your posts and listings and schedule your posts to save you some time.

Create bulk content and spread it out over a week to have some margin for building new content. Focus on real estate trends and manage your content calendar accordingly. If any property has any updates or renovations planned, sketch them out effectively in your calendar to allow you to curate content in the property’s prime position.

Whatever strategy you choose, ensure it works per your long-term plans and is built on authenticity and honesty. Properties are lifelong investments that people make, and your job is to help them make the right decisions. Happy promotions!